Biography

Chih-Ping Chen is a Professor of Marketing holding a Ph.D. in Marketing Management from the University of Exeter, UK. She has amassed over a decade of experience delivering EMI courses at Yuan Ze University, Taiwan. Her scholarly agenda centers on digital marketing communication, technology-enabled consumption, consumer behavior, and gender and cultural inquiry. Her research has appeared in prominent international peer-reviewed journals. In recognition of her sustained research excellence, she received Research Specialist Awards from Taiwan’s National Science and Technology Council from 2020 to 2024, as well as Outstanding Research Awards in Management from Yuan Ze University in 2018 and 2020.